Bright research for smarter products.

Saya Ara — UX & Market Researcher. Mengubah perilaku pengguna & data menjadi strategi yang jelas dan bisa dieksekusi untuk menaikkan conversion, retention, dan pengalaman.

  • 7+ tahun di e‑commerce, edtech, logistik, finance, retail
  • Tools: GA4, Clarity, Mixpanel, Looker/Tableau, SQL, Figma
  • Research → Insights → Roadmap → Experiments
Ara

About Me

Saya Ara, UX & Market Researcher. Saya menggabungkan data & empati—wawancara, usability test, survey, funnel & eksperimen—untuk menyederhanakan flow, memperjelas nilai, dan mendorong hasil bisnis.

Selected Work

iBox – iPhone Launch LP

LP tunggal, info stok & timeline di atas. Hasil: peningkatan konversi & revenue.

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Eraspace – A/B “Buy Now, Anxiety Never”

Trust cues & friction removal. +24.3% buy direct, +12% conversion, +8.5% ATC.

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Apps Review & Uninstall

Theme mining ulasan + analisis uninstall → prioritas roadmap.

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Services

UX & Market Research

Discovery, interview, survey, usability, synthesis, reporting.

Experimentation / CRO

Hipotesis, A/B test, instrumentation, metric alignment.

Consultation

Framing objektif, KPI, dan strategi ringan untuk tim kecil.

Contact