Eraspace – A/B “Buy Now, Anxiety Never”

Kurangi kecemasan, tonjolkan value; rapikan gangguan kecil.

Context

Audit PDP/checkout; munculkan trust cue (benefit/value), kurangi pilihan minor (qty picker), benahi teks harga.

Approach

Hipotesis & copy tweaks + menjalankan A/B test.

Impact

Hasil: +24.3% buy direct, ~+12% conversion, +8.5% ATC; bertahan saat go‑live.